Vimto sponsors Waves for Change – a non-profit organisation which provides safe spaces, access to caring adults, and provision of weekly ‘Surf Therapy Sessions’, to help young people from volatile backgrounds develop skills to regulate behaviour, build healing relationships, cope with stress and make positive life-choices.
On average, a Young South African from a Waves for Change target community will experience between 8 – 15 highly traumatic incidences in a year. This is impacting how children and young adults feel about themselves, in turn effecting short-term behaviour and learning outcomes and future life opportunities.
Waves for Change is led by a team of mental health and social service professionals who have fused recognised approaches to therapy with surfing.
In communities with heavily under-resourced social services, Waves for Change trains local community members to provide surf therapy services to referred, at-risk youth. Waves for Change programmes improve the wellbeing and mental health of vulnerable youth, improving behaviour and learning outcomes. Waves for Change programmes also increase access to social support in some of South Africa's most volatile, unstable communities.
Waves for Change works with local universities to evaluate impact. Waves for Change is supported by global agencies including Comic Relief, Laureus Sport for Good Foundation and Ashoka.
facebook.com/WavesforChange or http://www.waves-for-change.org/
Watch the full Freedom Riders story here.
Vimto’s new Remix range is set to make a splash with 2 new flavour combinations - mango, strawberry and pineapple which is available in still, fizzy and cordial formats; and raspberry, orange and passion fruit which is available as a squash only. The launch is highlighted by an epic Computer Generated advertising campaign featuring a fruit fight between the original Vimtoad and the new Mixtoad character
Vimto’s 2016 African TV campaign is up and running with French, English and Portuguese formats to suit different parts of the continent. The ad is a fun story about a family who are all doing their own thing until mum gets out the Vimto to bring them all together. But what happens when dad gets home and catches them all dancing around?